I’m Principal Product Designer

Crafting bold, intuitive digital experiences

I believe design should serve a purpose. My work turns complex data into meaningful experiences — whether in SaaS platforms, analytics, dashboards, or data modelling. With strategic thinking, creativity, and selective use of AI, I design to make technology more human and usable.

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Case Study Cards

AI Insights

Users ask natural language questions, and AI generates instant visual insights using relevant datasets.

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Embedded Analytics

Complete UX design process for a BI dashboard platform with embedded analytics capabilities, featuring collaborative editing and multi-application publishing.

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